Youth and On-screen Tobacco Use – Value of Media Rating System

This was a research study that aimed to assess the exposure of youth to the portrayal of tobacco use in Indian cinema and the enforcement of media rating system – its value in reducing such exposure. The study objectives were to assess (1) exposure of school-going adolescents to ‘A’ and ‘U/A’ certified films; (2) knowledge of adolescents regarding film rating system and television broadcasting schedule; (3) perceived influence of exposure to portrayals of tobacco use in films (on-screen tobacco use) on uptake of tobacco use by adolescents; (4) exposure to ‘A’ and ‘U/A’ certified films by adolescents vis-à-vis parental knowledge and consent; (5) enforcement of film rating system at cinema-hall level that restricts adolescents’ exposure to ‘A’ certified films. The study used a stratified random sampling covering 4808 students from high schools and pre-university colleges from ‘metropolitan’, ‘town’ and ‘rural’ areas of the state including a subsample of working students. Methods included a survey and a dummy client exercise using a mix of quantitative and qualitative techniques. A total of 40 films (Kannada, Hindi) were sampled based on their popularity among youth. The study found that 76.7% of students had seen at least one or more ‘A’ rated film in the year preceding the survey. Even more students (94.8%) watched ‘U/A’ films. Only 9.7% of students were aware regarding the existence of film certification system. Of students who watched ‘A’ and ‘U/A’ films, 40.3% and 46.9% of students did so with knowledge of their parents respectively. At three out of five cinema halls in Bangalore city and two out of two cinema halls in Hubli town, dummy adolescent clients were issued a ticket for ‘A’ film and were allowed entry into screening hall with staff at cinema hall paying no attention to the age of the clients. This study was primarily supported by the World Health Organization (India) office.
– Bhojani U. Devadasan N. Youth and on-screen tobacco use: value of media rating system. Institute of Public Health; 2010 – A report submitted to the World Health Organization (India) office. 

Cluster updates

Tenth webinar in the Equilogues series

Tenth webinar in the Equilogues series

Institute of Public Health Bengaluru is pleased to announce the tenth webinar in the Equilogues series which was started by the Achutha Menon Centre for Health Science Studies, Sree Chitra Tirunal Institute for Medical Sciences and Technology as part of their projet Closing the Gap: Health Equity Research Initiative in India. Please find attached the webinar announcement for the same.

Theme: Inclusion of minorities in public services in India

Upendra Bhojani at the Institute of Public Health (Bengaluru) led the India part of a multi-country collaborative project that aimed at building local network of researchers/practitioners/policymakers that can address social inclusion of ethnic and religious minorities in public services. Drawing on the findings from a scoping review of literature and a series of stakeholders consultations in Karnataka, he will briefly highlight the role of inclusive policies (esp in areas of education, health, governance, employment) in enhancing inclusion of minorities as well as gaps in our knowledge.

read more
Implementation research for taking tobacco control policy interventions to scale in India

Implementation research for taking tobacco control policy interventions to scale in India

Tobacco kills approximately six million people globally and over one million adults in India each year. In India, a comprehensive tobacco control law the Cigarettes and Other Tobacco Products Act (COTPA) 2003 exists. However, the implementation remains sub-optimal. COTPA has worked in some places/contexts/settings and not in others. From a policy and implementation perspective, it is crucial to systematically understand how and why the implementation of this law has occurred. By doing this, we will improve our knowledge of implementing effective tobacco control policies (TCPs) as well as identify system-wide implementation bottlenecks that could affect other sectors like pharmaceutical/food. I aim to improve the implementation of TCP in India by describing and explaining the why and how of its implementation across Indian states. Some of the hypotheses include: a) Champions at either political or bureaucratic level facilitate policy making and implementation process b) Implementation is weakened when restrictive mandates are provided to departments who are not involved in punitive action. The study will be conducted in five phases using quantitative and qualitative methods to map implementation landscape and using theory-driven inquiry to draw lessons. The purpose of this seminar is to seek suggestions to improve the proposal and shape the work that I will be doing over the next 5 years as part of my early career India Alliance fellowship.

read more
Deciphering an epidemic of epic proportion: the role of state and tobacco industry in tobacco control in post-liberalized India (1990-2017)

Deciphering an epidemic of epic proportion: the role of state and tobacco industry in tobacco control in post-liberalized India (1990-2017)

In this seminar, Upendra Bhojani will present an overview of the research he aims to conduct as part of the India Alliance fellowship for the next 5 years. The purpose is to seek comments/suggestions/critique for refining the proposal. About 3500 Indians die every day due to tobacco-attributable illnesses. Despite several regulatory measures, there has been a marginal decline in tobacco use in the last two decades. In fact, since 1990s, tobacco production and sales have increased. Therefore, this research aims to understand the role played by the state policies (related to tobacco) and the tobacco industry actions during 1990-2017. I will conduct the study in three phases. In Phase-1, I will map public policies related to tobacco in this period. In will use quantitative data to explore associations between the tobacco policies and the trends in tobacco production and consumption. In phase-2 I will use qualitative data to understand how the tobacco industry actors influence tobacco policies in India. How do governments in India respond to the industry influence as well as their own varying (often conflicting) interests in tobacco? Based on these insights, in the phase-3, I will select ten Indian states: five positive (significant decline in tobacco prevalence over time) and five negative (status quo or increase in tobacco prevalence) cases. I will use qualitative comparative analysis to understand the combinations of measures (policies, implementation, tobacco industry) that best explain a significant reduction in tobacco use prevalence.

read more
Duration of project
(2009-2010)

Want to improve your public health skills? Join our course now!

Short courses at IPH

Admissions open for 2022!

In this Certificate course in Implementation Research Methods (eIR) course, There is a need to understand implementation in the real-world context. There are many evidence-based interventions to improve health that have not been effectively delivered. The research agenda especially in the context of maternal and child health, non-communicable diseases, etc. have been shifting and needs to shift from understanding the problem to actually intervening and testing solutions in health care systems. This Certificate course in Implementation Research Methods (eIR) course will improve the capacity of researchers to answer implementation research questions.

You have Successfully Subscribed!