“Tobacco-free generation” is a proposal wherein children born after a certain year grow up in tobacco free environments, with legislation in place restricting exposure, sale and use of tobacco for that generation. This is potentially a very powerful intervention, that is progressive and strategic in achieving tobacco control. It has been proposed and implemented to various extents in a few countries, including Tasmania and Netherlands. As a strategy it is feasible as it is aimed at overcoming defects with current youth access laws.

Dr. Upendra Bhojani, India Alliance Fellow and Director at IPH, published a video as a part of a 2-day National Consultation by Generation Saviour Association (GSA), The Union and Post Graduate Institute of Medical Education & Research (PGIMER), Chandigarh on date that explains his views on this topic. He explains the issue and argues for its social, economic and national importance, while shedding light on the ethical issues that can arise in the context of such interventions.

The video has been uploaded to YouTube and is available for viewing here:

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