Youth and On-screen Tobacco Use – Value of Media Rating System
The study used a stratified random sampling covering 4808 students from high schools and pre-university colleges from ‘metropolitan’, ‘town’ and ‘rural’ areas of the state including a subsample of working students. Methods included a survey and a dummy client exercise using a mix of quantitative and qualitative techniques. A total of 40 films (Kannada, Hindi) were sampled based on their popularity among youth. The study found that 76.7% of students had seen at least one or more ‘A’ rated film in the year preceding the survey. Even more students (94.8%) watched ‘U/A’ films. Only 9.7% of students were aware regarding the existence of film certification system. Of students who watched ‘A’ and ‘U/A’ films, 40.3% and 46.9% of students did so with knowledge of their parents respectively. At three out of five cinema halls in Bangalore city and two out of two cinema halls in Hubli town, dummy adolescent clients were issued a ticket for ‘A’ film and were allowed entry into screening hall with staff at cinema hall paying no attention to the age of the clients.
This study was primarily supported by the World Health Organization (India) office.
The 5th National Workshop on Tobacco Control, held in JIPMER from 26th August to 30th August 2019, was attended by IPH researchers, Riddhi Dsouza, Vivek Dsouza, and Adhip Amin. Three major themes were addressed in the Workshop. First, the history and politics of...read more
Panelists Dr. Mary Assunta & Dr. Upendra Bhojani. Image credit: SARC-CCT The University of Colombo works systematically on tobacco control and was established as a tobacco observatory Sri Lanka in 2016. Recently, this observatory was expanded to the South Asia...read more
Image credit: Observer Research Foundation Dr. Upendra Bhojani, India Alliance Fellow and Director at IPH, was invited to participate in a Roundtable discussion hosted by Observer Research Foundation (ORF) and World Health Organization, India in Delhi on the 26th July...read more
"Tobacco-free generation" is a proposal wherein children born after a certain year grow up in tobacco free environments, with legislation in place restricting exposure, sale and use of tobacco for that generation. This is potentially a very powerful intervention, that...read more
The MPOWER package is a package introduced by WHO, comprising of six measures to assist in country-level implementation of the WHO Framework Convention on Tobacco Control. One of the six components of the MPOWER package is “Offer help to quit tobacco use.” Often,...read more
IPH Faculty and Wellcome Trust DBT India Alliance research fellows Upendra Bhojani and Pragati Hebbar attended the 9th Annual Fellows' Meet in Bengaluru from June 13 - 15th 2019. The annual fellows meet serves as a platform to bring together India Alliance Fellows and...read more
Duration of project