Health Promotion- Rethinking Our Disease Control Strategy: By Janelle de Sa

Health Promotion- Rethinking Our Disease Control Strategy: By Janelle de Sa

public health internships, public health online, public health scholarships, public health management, doctor of public health, public health website, public health careers, careers in public health, public health organizations, bachelors in public health, public health centre, public health administration,public health advocacy,public health and education,public health and family welfare,public health and government,public health and health promotion,public health and mental health,public health and nutrition,public health and policy,public health and the government,public health application,public health as a course,public health books,public health building,public health care,public health careers,public health centre,public health centres,public health certificate,public health certificate online,public health certificate programs

Health has long been defined as ‘a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity ’. This clearly implies the need for promoting ‘holistic’ well-being and comprehensive healthcare that enables people to increase control over improving their own health. This process entails raising health awareness, enabling informed choice, disease prevention and control. Action in health promotion requires that efforts move beyond the boundaries of an absolute biomedical approach, towards one that takes into account the wider determinants of health including social, economic, political, cultural and ecological factors.

profileIncorporating health promotion mechanisms at every level of our health system is essential. In this blog, I share a few reflections derived from my experiences with health promotion and disease control activity.


I have in the past, had the opportunity to closely observe and be a part of health promotion programmes dealing with cancer awareness, prevention and care. While I had the opportunity to work within the Cancer Screening Programmes in the UK, it was clear that the programmes had been carefully designed, strategized, piloted and rolled out in an evidence-based manner. Understanding the disease, its anatomical symptoms and more so its aetiology at a molecular level, and the social factors influencing its development, held centre focus in the design and implementation of the population-wide disease control programmes. In Bangalore, I had the opportunity to set up a hospital-based cancer registry programme as part of the wider national programme. Being hospital- based, it was the first time that the ‘patient’ was brought into focus in my work with cancer, and in the process; the seriousness, complexity and reality of the disease with its wider issues governing all aspects of disease awareness, prevention or cure became more apparent and significant.

Simultaneously, my background in Immunology began to re-iterate the significant role our human immune system plays in linking the impacts of our environment with our health outcomes. The Government of India has made efforts to incorporate health promotion into the health system through various intervention-based disease control programmes. Such programmes are important in the short term; however their predominant vertical, biomedical (drug-based) approach is futile for sustained disease control. They fail to consider the wider social determinants of health (SDH) that govern individual and population immunity. One such vertical intervention is the DOTS–TB Control.

Programme introduced under the NRHM.

Tuberculosis (TB) remains a major national and global health problem and is no longer only a disease of the poor; but rather a disease of compromised immunity. Various factors like financial poverty, undernourishment, small, overcrowded and unhygienic living conditions, lack of health awareness and poor health / medical practices; all culminate, to directly or indirectly impact on human immunity and influence susceptibility to TB. The evolution of multidrug-resistant TB strains greatly challenges the efficacy of anti-TB drugs. Furthermore, Directly Observed Treatment, Short Course (DOTS) despite its advantages, fails to address the basic principles of autonomy, appropriateness, accessibility and acceptability; essential for successful adherence and compliance to such a disease control strategy. Responsibility to one’s own health and the sense of personal agency is crucial in positively influencing the SDH and thereby health outcomes.

Recent media campaigns promote the importance of TB diagnosis and uninterrupted treatment via the DOTS programme. While this is a powerful effort in health promotion, it fails to convey the very significance of nutrition and a healthy immunity in TB prevention and control.


Health promotion is complex and requires adequate reflection, effort and resources. We are fortunate as a country to have the aptitude and the means to build a massive and effective health promotion campaign as a part of our existing public health system. A successful example of disease control through health promotion activities (education and prevention strategies) and multi-sectoral efforts (including The Ministry of Rural Development, Govt. of India, State Public Health Engineering Departments, and the Rajiv Gandhi National Drinking Water Mission (Rural Water Supply) in India; is the Guinea Worm Eradication Programme. Health promotion has the potential to move beyond the NRHM’s vertical interventions through cross sectoral engagement (sectors that influence the daily lives of the public and their health). Addressing the SDH through such an approach would ensure that important disease–contributing factors like micronutrient deficiencies are addressed even via the food industry, for example.

Health protection through immunity building and addressing the SDH from within the Public Health system and across sectors, to introduce well-planned horizontal efforts together with vertical interventions is a way forward.

Janelle de Sa was a student of e-learning course in Public Health Management(ePHM ) conducted by Institute of Public Health, Bangalore, India.

Disclaimer: IPH blogs provide a platform for e-PHM students to share their reflections on different public health topics. The views expressed here are solely those of the authors and not necessarily represent the views of IPH.

Road Traffic Injuries-An Ignored Public Health Issue in India

Road Traffic Injuries-An Ignored Public Health Issue in India

RTI Photo - web

(Photo Credits- Biswarup Ganguly)

The World Health Organization (WHO) estimates that 1.24 million road traffic deaths occur every year globally. Of those, the majority (80%) of deaths occur only in middle income countries.Road traffic injuries  are never considered a public health issue in India, rather reported as just any other event. India leads the world in terms of mortality from road traffic injuries.In India, road traffic injuries pose a significant public health challenge to the already overburdened health system, and hamper the economic development of the country.Three Es are important in preventing lots of death from road traffic injuries. Education in increasing awareness on road safety measures and behavior change among general public is important. Establishing and designing  proper roads is more important. Most important is political will in stricter Enforcement of road safety laws.
Link to Manoj Pati’s  blog in BMJ can be found from here.
Health Financing – A snapshot of the ePHM course classroom

Health Financing – A snapshot of the ePHM course classroom


The institute has been providing an online platform for learning for the past two years. We introduced the online course on public health management for professionals and beginners across the country to gain an understanding of how to be good public health managers. So far, in the past two years we have successfully managed three batches and now have opened enrolments for the forth batch. Here we give you a snippet of what a classroom from the course looks like. This classroom focuses on introducing the students to health financing.

For more sample classrooms click on the link –

Joining the dots: Health and Environment

Joining the dots: Health and Environment




2.30-4.30 pm


Institute of Public health
#250, 2nd C Main, 2nd C Cross,
Girinagar Ist  Phase,
Bengaluru – 560085


Health and environment are very closely linked. However, health and environmental problems are often separately framed and studied by researchers, practitioners and policymakers. Debates in both these topics often marginally mention about the intricacies of the other and public discourses often do not borrow enough from the decades of research and practice in these disciplines.

In order to explore broadly the various kinds of linkages between the two, IPH hosted a public health seminar called “Joining the dots: Health and Environment”. The event began with a video-talk by environment and wildlife filmmaker Mr. Kalyan Varma who shared the story of the grasslands, wolves and the nomadic Dhangar community of Maharashtra. His talk set the scene for the comments and discussions that followed from panelists. Dr. TR Shankar Raman from Nature Conservation Foundation discussed several instances of intersections between health and environment including human-wildlife conflicts and use of harmful agrochemicals. Ms. Aruna Chandrasekhar focussed on affected communities along mining projects and the fallout of corporate activities for human and environmental health. Dr. Aditya Pradyumna of SOCHARA shared his own journey as a researcher intersecting human and environmental health and discussed the ethics and value-systems that can form barriers. Dr. Neethi V Rao of IPH summed up the narratives of the other panellists and emphasized the immediacy and relevance of these intersections even among the primarily urban, educated audience of the seminar. These preliminary comments were followed by open discussion on the various common conversations between health and environment. Dr. Prashanth NS of IPH moderated the proceedings.

Health Impact Assessment

Health Impact Assessment

_MG_1433-Recovered(Image Courtesy : Bhargav Shandilya)




3.00-5.00 pm


Institute of Public health

#250, 2nd C Main, 2nd C Cross,

Girinagar Ist  Phase,

Bengaluru – 560085

An estimated 60% of all deaths in 2014 in India were due to non- communicable diseases (NCD). NCDs are estimated to cost INR 126 trillion to Indian economy from now through 2030- almost 35 times the country’s annual health expenditure.The Government of India has responded to the threat of NCDs with the National Program for prevention and control of Diabetes, Cardiovascular diseases and Stroke (NPCDCS) and a national monitoring framework for prevention and control of NCDs. The World Health Organization (WHO) in collaboration with the Ministry of Health and Family Welfare (Government of India) is facilitating development of a National Multisectoral Action Plan for prevention and control of NCDs in India. The National Multisectoral Action Plan (2014-2020) is meant to provide clear direction and a holistic approach by catalyzing partnerships with non-health stakeholders to integrate NCD prevention strategies.

In this context, the Institute of Public Health (IPH) recently assisted WHO, India in carrying out a rapid health impact assessment of policies of select government sectors for their potential impacts on prevention and control of NCDs. The health impact assessment is one of the tools to actualize health-in-all-policies approach and understand/address social determinants of health – that are often out of traditionally conceived ‘health sector’.

The next public health seminar is aimed at sharing findings of the rapid health impact assessment of policies of the four central government ministries (ministry of rural development; ministry of commerce and industry; ministry of food processing industry; ministry of environment, forests and climate change) with regard to NCDs. The intention is to share the findings but also take the discourse forward on broader whole-of-government multisectoral approach to heath in general and for prevention and control of NCDs in particular.

How can researchers meet community needs?

How can researchers meet community needs?


This article originally appeared on BMJ Blogs on April 24, 2015 under the same title.

This blog is my reflection on regular field visits as part of the urban health action research project that I am currently working on. The field site for the project is a very poor neighbourhood of Bengaluru called K.G.Halli. This neighbourhood has families who earn their living as daily wageworkers to a few upper middle class families.

Let me give a brief overview of the project. It is an action research project which aims to improve access to quality healthcare especially for people with chronic conditions among the urban poor. As a project initiative, we identified three ladies from the same community and trained in providing awareness sessions for chronic conditions. These community health assistants have been working in the neighbourhood since 2009. They go door to door to deliver awareness sessions on diabetes and hypertension, to inform patients what the preventive measures are that the patient and the family can adopt on a daily basis, how diet plays an important role in managing their conditions, and the importance of regular medical check ups. These ladies are an important interface between the community and healthcare providers. Over the years they have become the “go-to” people to seek advice.

Recently I accompanied these ladies for their regular home visits. As they were walking in the lanes, familiar faces greeted them, some asked them to come and join them for a cup of coffee. These were greetings on one end of the spectrum, on the contrary we had to knock on an average of 20- 25 houses and then there would be one patient or a family who would greet us. A few passers by whom we met on the way had curious questionable looks on their faces, and a few even said: “There is no patient in the family.”

Some responses I found were very startling and some of the interesting ones, which did capture my attention, were:

“I already have the disease, how will this awareness bring about a change?”

“ I do not have a ration card, that is more important to me, awareness is not.”

“ Why don’t you give us money?”

“ It is your job as a doctor to find cure and medicines, it is not the responsibility of the patient to make any dietary changes.”

“ Why are you scaring me after me being diagnosed with the disease? I do not need this information.”

“Do you have to meet certain targets? How many houses do you have to visit like these in a day?”

Another experience cited by the health assistants was, “we are educated people, we do not need your information: you would be better off educating the poor people.”

These reactions from the community, which I worked in for almost two years, made me realize that I was wearing blinkers as a young researcher and a medical doctor. It made me realize that the training in research or medical school did not give me any skills to understand these reactions or even think which other strategy I could use to communicate effectively and motivate people.

They sought a completely different path to find out about or understand their disease. Most of the patients that we visited asked us “why aren’t you carrying a glucometer to let me know if my blood sugar levels are under control.” The patients just wanted a figurative number, which is simpler for them to understand and to reassure them that their disease is under control. They would rather not listen to the “science” but to an immediate solution to their problem.

Their voices echoed completely different priorities, such as ration cards, cheaper sources of medicines, or jobs. Another question which came to my mind was whether my chosen strategy of conducting door-to-door awareness sessions was indeed the best strategy for the community or for the researcher?

The comfort of science and research were no longer my allies in solving my dilemma, reiterating the steps to actually listen to the community and understand their priorities better than going with my priorities as a researcher. How can a young researcher like me help them in securing a ration card of any other welfare schemes? Maybe there were unexplored pathways to find a common ground which has a possibility to solve some demands of the community as well as bring in about motivation in the community for adopting a healthier lifestyle.

Written by – Mrunalini GowdaResearch Officer at the Institute of Public Health, Bengaluru. 

Institute of Public Health at KEYSTONE

Institute of Public Health at KEYSTONE


KEYSTONE is a collective initiative of several Indian health policy and systems research (HPSR) organizations to strengthen and build national capacity in HPSR.

KEYSTONE was convened by the Public Health Foundation of India as Nodal Institute for the Alliance for Health Policy and Systems Research (AHPSR).

The Inaugural course which was held in New Deli from 23rd February to March 5th 2015 had twenty fellows from various disciplines participating in this course from across the country.

Institute of public health, Bengaluru also was one of the members for this intiative. Dr. Devadasan was on the core selection committee, Dr. Prashanth N.S was one amongst the facilitators who helped developing the curriculum of the course and also taught the lens of realist evaluation. Dr. Mrunalini Gowda, was selected as a fellow to partcipate in this course. This two week intensive course covered different lenses of health policy and systems research and the to bring about a learning platform for the fellows and the facilitators to share learning material and also establish a active discussion forum. Learning management system called MOODLE which is managed by IPH was used throughout the course . The learning management system was appreciated by all the members of KEYSTONE initiative.

IPH faculty at Joint Monitoring Mission for Revised National Tuberculosis Control Programme

IPH faculty at Joint Monitoring Mission for Revised National Tuberculosis Control Programme


The World Health Organization , Government of India (GoI) and other technical and donor partners undertook a Joint Monitoring Mission (JMM) to review the India’s Revised National TB Control Programme (RNTCP) from 10-23 April 2015. The last JMM was undertaken in August 2012.

The objectives of the JMM are to:

  • Review India’s progress in implementation of the National Strategic Plan and follow-up on the recommendations of JMM 2012.
  • Review the country’s progress as per the National Strategic Plan 2012-1, towards universal access to TB care and to advise GoI and partners on the pathway towards strategies in line with End TB Strategy.

The JMM constituted 100 national and 50 international experts partnering with the RNTCP. Dr.Vijayashree Yellappa, faculty and PhD fellow at IPH participated in the JMM (Private sector engagement). She was deployed in Mehsana district of Gujarat to observe the private sector engagement in RNTCP.

Tobacco control in India—more needs to be done to promote smoking cessation in India

Tobacco control in India—more needs to be done to promote smoking cessation in India

This article originally appeared on BMJ Blogs on April 24, 2015 under the same title.

Tobacco use is one of the single largest preventable causes of death and a leading risk factor for non-communicable diseases. The burden of tobacco related illnesses prompted the Government of India to initiate various measures for tobacco control. India adapted the WHO Framework Convention of Tobacco Control (FCTC) and passed the “Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce Production, Supply and Distribution)” Act in 2003. The National Tobacco Control Program (NTCP) was launched in 2007-08 and it listed a wide array of regulatory activities for tobacco control, including setting up the National Regulatory Authority (NRA), state and district tobacco control programmes, public awareness campaigns, establishment of tobacco testing laboratories, prohibition of smoking in public places, prohibition of advertisement, sponsorship and promotion of tobacco products, prohibition of sale of tobacco products near educational institutions, and regulation of health warning in tobacco products packs.

Even after having active tobacco control programmes for well over a decade, we see that the focus is mainly on preventive measures such as educational campaigns and banning tobacco usage in public places. Though the National Tobacco Control Program recognized tobacco cessation as an important component and a critical step in controlling tobacco related mortality and morbidity, cessation activities have still not kept pace with other tobacco control activities. Less than half of the states under the programme have established tobacco cessation facilities at a district level. The recent ban of smokeless tobacco products was a major development in the history of tobacco control in India. A few state governments have taken other proactive steps towards tobacco control including declaring those states as smoke free. The latest policy debates are on banning the sale of loose cigarettes and increasing the legal age to buy cigarettes from 18 years to 25 years. While these efforts go a long way in tobacco control, which need to be appreciated, it also raises an important question: what services are available for a large number of regular users who require assistance to quit the tobacco use? It is interesting to note that while many of these states boast of being tobacco free, they are neglecting a vast number of active users who may need assistance to quit. It is estimated that around about 40% of tobacco users want to quit at any given point in time. A handful of exclusive Tobacco Cessation Centers (TCCs), attached to either medical colleges or tertiary care hospitals cannot guarantee access to millions of users who will require cessation services. Though there are some isolated private and Non-Governmental Organisation (NGO) initiatives, they are very limited in number and thus have very minimal outreach and impact.

In 2001, the National Human Rights Commission (NHRC) pointed out that India’s tobacco control initiatives are not effective enough and it violates the rights of tobacco users in many aspects including the right to access tobacco cessation programmes (as part of right of health). It was recommended that along with more effective information, education, and communication programmes on the effects of tobacco, assistance for tobacco cessation should be integrated into healthcare services to ensure access. Tobacco users are often faced with a counter argument saying “it is question of personal choice.” But in the case of a country like India, we see that tobacco users often do not have adequate information about the harmful effects of tobacco products. The latest global adult tobacco survey reported that only 50% of users were aware of the harmful effects of tobacco. It found that tobacco usage is higher among the disadvantaged and less educated, who may not be well informed and may not be able to make such conscious decisions.

What next?

It is evident that tobacco cessation has not received enough attention in our tobacco control programmes and often gets sidelined for various reasons, including resource crunch. So we need to think of alternative/additional strategies to reach out to more people and in a more sustainable, cost effective way. One possible solution is to integrate cessation activities into formal health services. While looking at the feasibility of integration at a primary care level, the major challenge is the shortage of human resources. However, it would be feasible to assess tobacco usage, and provide brief counseling and referral. Routine assessment of tobacco usage and brief counseling is known to have a positive effect on users. Comprehensive tobacco cessation services need to be made available in district and Taluka hospitals in order to cater for the vast number of users. Health workers, who are often the first point of contact for patients, can also play an important role in tobacco cessation counseling. Due to its prominence, the private healthcare sector can also play a crucial role in tobacco cessation.

Another area that needs attention is training health professionals in tobacco cessation. Often we see that medical practitioners and health workers are not aware of the harmful effects of tobacco and do not have the necessary skills to provide cessation services including counseling. One way to do this is to include tobacco related issues and its management in the medical curriculum and CME. The training has to be extended to different allied medical practitioners such as dentists and health workers as they come across more people using tobacco. Training on tobacco cessation strategies should also be imparted to teachers in school and colleges and “tobacco and its harmful effects” should be introduced as a topic in the school curriculum.

Telephone helplines have played a major role in tobacco cessation in the West. This can be tried out as a more cost effective intervention method. Innovative measures such as mobile apps and peer support platforms using social media could also be tried out as additional strategies.

Written by – Maya Annie Elias, Faculty member at the Institute of Public Health, Bengaluru.

Corporate social responsibility in India

Corporate social responsibility in India

This article originally appeared on BMJ Blogs on May 09, 2014 under the same title.

India’s new Companies Act with its rules mandating corporate social responsibility (CSR) came into effect on 1 April 2014.

The objective of CSR is for businesses to exist as responsible citizens of their socio economic milieu and contribute to social good. As such, CSR pervades every aspect of a corporate organization’s functioning. How then do we regard CSR activities of companies whose products are conspicuously against public good—the so-called sin industries?

Section 135 of the law requires companies of a particular size to spend a prescribed amount on CSR and report these activities, or explain why they failed to do so. Specifically, companies with a net worth of Rs 5 crore or more, or a turnover of Rs 1000 crore or more or net profit of Rs 5 crore or more, are required to constitute a CSR committee. This committee is expected to formulate a CSR policy and oversee its implementation. The law specifies the activities that qualify as CSR, but it does not define the term itself. Activities undertaken by companies to improve conditions for their own employees or better corporate governance alone, do not qualify as CSR under the law.

Superficially, CSR may seem like a win-win where companies improve their social capital while society gains from these activities as the government’s resources are augmented. In practice, however, CSR can become one more tool for unscrupulous companies to circumvent the public health laws. While these laws prohibit the advertising of products that have been proven to be harmful, companies will now be allowed, and in fact required, to publicize CSR programmes that may improve their brand image.

Studies have already established that controversial industries tend to be more active in CSR communication than others. [1] The reporting requirement contained in the CSR clause of the companies law can end up as an avenue for proxy advertising by these “sin companies.”

This is compounded by the fact that avenues for proxy advertising and brand building are already readily available and are exploited by both tobacco and alcohol giants. Chief among them is the ability of these companies to operate in multiple sectors and then leverage their businesses in other sectors to drive their liquor or tobacco operations. Many companies make strategic choices in designing and implementing their CSR agenda to reinforce their business interests and build goodwill among consumers, stakeholders, and the government. Tobacco and liquor giants in India now have operations in virtually every industry.

India’s leading cigarette manufacturer, ITC Ltd, for example, has initiated e-Choupals that can been used by tobacco farmers to directly negotiate the sale of their produce with companies such as ITC. Food products manufactured by iITC carry the ITC label. ITC hotels routinely become destinations for celebrity weddings that are widely publicized in the media.

Kingfisher airlines, whose parent company is United Breweries, was reportedly able to acquire loans based on its brand equity. This is the same Kingfisher brand that is best known for the beer manufactured by the same company.

Consumers repeatedly encounter these brands in benign contexts that are often aggressively marketed, serving as proxy advertisements for their tobacco or liquor products and lending them legitimacy.

Another side effect of the large scale operations of companies across industries is the increased ability to interact with and influence policymakers.

CSR activities can prove especially useful in providing more opportunities for interactions between corporate companies and the government since they can now cooperate in the seemingly neutral sphere of social development. This is an extremely dangerous trend that has already become prevalent in India. The chairperson of United Breweries, India’s number one liquor company, is a member of the upper house of the Indian Parliament, and the chairman of ITC was a member of the committee constituted by the government of India that made recommendations, many of which were incorporated in the new companies law. (See page 78 of the report)

In short, CSR can potentially constitute a form of political interference by corporates who can influence government policy. The political use of CSR is a known danger that has not been given enough attention in the current law. In addition to the policy measures, civil society needs to be vigilant to ensure that the spirit of the CSR clause is upheld while its misuse is actively prevented.

Written by – Neethi V Rao, Research Officer at the Institute of Public Health, Bengaluru.